Grogger

Okay, maybe that’s twisting the statistics a little. But these figures in the Guardian go some way to showing just how important the design of wine is to the wine-buying public.

Women choose and buy eight out of every 10 bottles of wine that are drunk at home, according to figures out today. […] When it comes to choosing wines, women said they were driven mainly by price (74%), followed by the type of grape (64%), the country of origin (55%) and more superficial trappings such as the label (42%).

Superficial trappings are the lifeblood of Grogger, so hurrah for those women! That’s right, you choose the pretty one, love.

Read the full article here.

Here at Grogger HQ we have strict sartorial guidelines: safari suits in summer, burgundy smoking jackets in winter. However, when an item of clothing posesses a particularly refreshing wit, exceptions can me made. And so one of the Grogger team was seen sporting this particularly natty t-shirt.

We could comment on the irony of one mass-marketed global brand that relies heavily on its name and holds little regard for the contents of its bottles pastiching another, but that would be churlish.